Adwoa Aboah has been appointed as Rimmel's global activist, celebrating 'bold individualism' through upcoming beauty campaigns and product launches.

The British model and Gurls Talk founder commented 'I am honoured to be the new face of Rimmel London and to be given this amazing platform to connect with people all over the world. Being yourself isn't always that easy to do - and in the past I've really struggled with it. Together we're going to keep encouraging people to feel comfortable in their own skin and to be proud of the things that make them unique'.